Record details



Title:
Marketing and Globalization : Papers of the Third International Marketing Symposium
Redaktor:
Publisher address:
Cracow; Banská Bystrica: University of Economics; Matej Bel University, 2000
Physical description:
382 s.: il.; 24 cm
Notes:
Bibliogr. przy ref.
ISBN:
83-911355-6-X
monograph
Related articles / papers 7
1

Title:
Distribution Strategies of International Enterprises as a Competition Factor
Source:
Marketing and Globalization : Papers of the Third International Marketing Symposium / ed. by Jaroslav Ďad'o, Jan W. WIKTOR. - Cracow; Banská Bystrica: University of Economics; Matej Bel University, 2000, s. 47-53. - Summ. - Bibliogr.
Notes:
Summ., Bibliogr.
ISBN:
83-911355-6-X
chapter in monograph
2

Author:
Title:
Small Enterprise Stages of Internationalisation
Source:
Marketing and Globalization : Papers of the Third International Marketing Symposium / ed. by Jaroslav Ďad'o, Jan W. WIKTOR. - Cracow; Banská Bystrica: University of Economics; Matej Bel University, 2000, s. 243-248. - Summ. - Bibliogr.
Notes:
Summ., Bibliogr.
ISBN:
83-911355-6-X
chapter in monograph
3

Title:
Cultural Circumstances of Advertisement on International Markets
Source:
Marketing and Globalization : Papers of the Third International Marketing Symposium / ed. by Jaroslav Ďad'o, Jan W. WIKTOR. - Cracow; Banská Bystrica: University of Economics; Matej Bel University, 2000, s. 325-331. - Summ. - Bibliogr.
Notes:
Summ., Bibliogr.
ISBN:
83-911355-6-X
chapter in monograph
4

Title:
The Marketing Orientation of Polish Companies at International Markets
Source:
Marketing and Globalization : Papers of the Third International Marketing Symposium / ed. by Jaroslav Ďad'o, Jan W. WIKTOR. - Cracow; Banská Bystrica: University of Economics; Matej Bel University, 2000, s. 341-353. - Summ. - Bibliogr.
Notes:
Summ., Bibliogr.
ISBN:
83-911355-6-X
chapter in monograph
5

Title:
Globalisation of Product Market Development Cycles
Source:
Marketing and Globalization : Papers of the Third International Marketing Symposium / ed. by Jaroslav Ďad'o, Jan W. WIKTOR. - Cracow; Banská Bystrica: University of Economics; Matej Bel University, 2000, s. 191-198. - Summ. - Bibliogr.
Notes:
Summ., Bibliogr.
ISBN:
83-911355-6-X
chapter in monograph
6

Title:
Factors Influencing Brand Unification and Differentiation at International Markets
Source:
Marketing and Globalization : Papers of the Third International Marketing Symposium / ed. by Jaroslav Ďad'o, Jan W. WIKTOR. - Cracow; Banská Bystrica: University of Economics; Matej Bel University, 2000, s. 19-26. - Summ. - Bibliogr.
Notes:
Summ., Bibliogr.
ISBN:
83-911355-6-X
chapter in monograph
7

Title:
International Networks and their Strategies on Industrial Markets
Source:
Marketing and Globalization : Papers of the Third International Marketing Symposium / ed. by Jaroslav Ďad'o, Jan W. WIKTOR. - Cracow; Banská Bystrica: University of Economics; Matej Bel University, 2000, s. 279-285. - Summ. - Bibliogr.
Notes:
Summ., Bibliogr.
ISBN:
83-911355-6-X
chapter in monograph