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Autor
Bryła Paweł (University of Lodz), Gruczyńska Anna (University of Lodz)
Tytuł
The Perception of Sexually Provocative Advertisements of American Apparel by Generation Y in Poland
Źródło
Polish Sociological Review, 2018, nr 1, s. 109-125, rys., bibliogr. 58 poz.
Słowa kluczowe
Etyka w reklamie, Pokolenie Y, Seksualność, Badania reklamowe
Advertising ethics, Generation Y, Sexuality, Advertising research
Uwagi
summ.
Abstrakt
In this paper we show results of a survey aiming to study the attitudes of young Poles towards sexual appeals and ethical issues in advertising on the example of American Apparel. A strong majority thought that the use of sex appeals was provocative and distasteful. The negative feelings about a sexually provocative advertisement of American Apparel were not compatible with the respondents' opinion about the ad. There were some notable gender differences. More women than men thought of the ad as distasteful and immoral. More women were indifferent to shockvertising, while more men were rather negative. Women thought more often than men that ethical problems in advertising should be solved using legislation and that ethical problems in advertising are culture bound. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Bibliografia
Pokaż
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Cytowane przez
Pokaż
ISSN
1231-1413
Język
eng
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